About Relevent 

Relevent is the world’s leading privately owned commercial partner with a dedicated focus on international football. They specialise in delivering top-tier commercial partnerships, innovative marketing strategies, and exceptional brand representation on a global scale. Their mission is to maximise value for their clients through strategic collaborations and innovative revenue-generating opportunities.  

Following the UC3 tender process, Relevent NewCo was awarded the commercial rights to the UEFA men’s club competitions (Champions League, Europa League and Conference League) on a global basis for the 2027 to 2033 cycle. 

As such, Relevent NewCo is now seeking to build a truly world class business focused on the monetisation of these commercial rights.    

Role Overview 

Relevent NewCo’s Director of Media Sales is a key leadership position reporting to the Chief Media Officer. They will be responsible for driving the development of the global UC3 media sales strategy, executing deals, and leading the growth of the media rights sales function from the ground up. They will have a mandate to lead a best-in-class sales team, with four ‘Heads of Sales’ as direct reports. The Director of Media Sales will be tasked with leading the highest performing media sales team in the industry, consistently outperforming the market. 

The Director of Media Sales will be a key cultural pillar in a team characterised as collaborative, dynamic and visionary. They will act as an inspirational team leader, motivating the sales team to ensure the strongest possible performance. They will be a seasoned, personable executive, able to quickly build trust and cross-functional relationships. 

The Director of Media Sales will possess best in class broadcaster relationships and a deeply informed and nuanced perspective on the global media market, enabling them to hit the ground running in role. They will have a strong track record of driving significant media rights revenue across diverse markets. They will have a passion for football and be driven to contribute to the growth of the UEFA Men’s Club Competitions. 

The Director of Media Sales will be based in Relevent NewCo’s London office. Extensive travel will be required.  

Key Responsibilities 

Strategic Development & Execution 

• Lead a multi-billion € media sales organisation, with responsibility for sales strategy development, defining timelines, and delivering industry leading media rights deals. 

• Lead the development of a comprehensive short, medium and long-term media sales strategy for the organisation. 

• Negotiate high value, innovative and industry leading media rights agreements globally, across 84 markets, with an initial focus on critical European markets. 

• Drive negotiations and deal-making with broadcasters, digital platforms, and other media rights partners. 

• Lead and manage robust tender processes in European markets, whilst identifying and securing innovative partnerships globally.   

Global Relationships & Market Intelligence 

• Leverage an established network of global broadcasters, media rights holders, and digital platforms, to drive value for the organisation. 

• Stay ahead of trends in the media landscape, including the rise of new platforms, shifts in broadcasting rights, and digital transformations. 

• Possess strategic thinking and a long-term view on the global media landscape to ensure that Relevent NewCo is set up for sustainable long-term growth. 

• Track and report on key performance indicators (KPIs) for media rights strategies, ensuring the organisation meets and exceeds revenue targets. 

Team Leadership & Collaboration 

• Develop and manage a high-performing media rights team, with headcount based in London and internationally, that consistently outperforms the market. 

• Collaborate with internal cross-functional teams, including legal and finance, to ensure successful execution of media rights deals. 

• Provide guidance, mentorship, and oversight to team members, engendering a positive, collaborative, non-hierarchical workplace culture. 

• Challenge the team to consistently strive for best-in-class results, driving revenue through negotiating market defining deals and closing upsell opportunities. 

Required Experience & Skills  

• 10+ years of experience in sports media rights, with a proven track record of successfully negotiating media rights agreements. 

• Deep and established relationships with broadcasters, content distributors, and digital platforms globally. 

• Strong strategic thinking and problem-solving skills, with the ability to balance high level vision and detailed execution. 

• Excellent cross-functional collaboration skills and experience influencing and managing directly both junior and senior stakeholders. 

• Proven team leadership skills, with a track record of mentoring and developing colleagues. 

• Strong verbal and written communication skills and the ability to engage with a diverse group of stakeholders, including senior leadership and external partners. 

• Knowledge of the global media landscape, digital platforms, and emerging trends in media consumption. 

• Ability to travel extensively and globally. 

Personal Qualities 

• Driven, ambitious, positive and hardworking, with a proactive approach. 

• Growth mindset and resilient, with a strong drive to succeed. 

• Ability to cope with pressurised situations and tight timeframes whilst maintaining a professional approach. 

• Strong executive presence, comfortable operating at Board level and with senior stakeholders, both internal and external. 

• Innovative mindset, with demonstrable experience of driving revenue growth. 

• Equally high IQ and EQ. 

• Strong intercultural communication skills and capability to act as an ambassador for the organisation. 

• A global citizen that is culturally sensitive and naturally comfortable working across multiple international markets and cultures.  

• High levels of integrity and confidentiality. 

• Mission driven, committed and aligned to Relevent’s values. 

• Trusted advisor with a reputation for discretion and sound judgment in sensitive matters. 

• Ability to influence and collaborate.  

What Relevent Offer 

• A high-impact leadership role shaping the strategy of one of the most prestigious sports properties in the world.  

• Work with a dynamic team of industry experts in a fast-paced, high-impact environment.   

• Competitive compensation package, including performance-based incentives.  

• The opportunity to lead global media sales for a market leading property.  

• Global exposure and the opportunity to influence the future of the sports media rights landscape.