About Relevent 

Relevent is the world’s leading privately owned commercial partner with a dedicated focus on international football. They specialise in delivering top-tier commercial partnerships, innovative marketing strategies, and exceptional brand representation on a global scale. Their mission is to maximise value for their clients through strategic collaborations and innovative revenue-generating opportunities.  

Following the UC3 tender process, Relevent NewCo was awarded the commercial rights to the UEFA men’s club competitions (Champions League, Europa League and Conference League) on a global basis for the 2027 to 2033 cycle. 

As such, Relevent NewCo is now seeking to build a truly world class business focused on the monetisation of these commercial rights.  

Role Overview 

Relevent NewCo’s Head of Commercial Affairs is a critical role in the media team, reporting directly to the Chief Media Officer. They will work closely with UC3 and Relevent NewCo’s media department to ensure that trusted and industry leading tender processes are delivered in every territory worldwide, leading to optimum commercial outcomes. They will partner closely with sales, strategy and legal teams to adapt processes and packaging to capitalise on market opportunities and dynamics, whilst ensuring that the highest possible standards are met in every territory to inspire trust and confidence from the market. They will deliver clear, consistent commercial recommendations to UC3 at every step of the media rights sales process. 

The Head of Commercial Affairs will be instrumental in instilling a collaborative, dynamic and visionary culture in Relevent NewCo’s media team. They will be a motivational team leader, able to inspire high performance in team members. They will be an experienced, personable executive, able to quickly build trust and cross-functional relationships. 

The Head of Commercial Affairs will possess extensive experience in sports media sales, enabling them to hit the ground running in role. They will have a passion for football and be driven to contribute to the growth of the UEFA Men’s Club Competitions. 

The Head of Commercial Affairs will be based in Relevent NewCo’s London office.  

Key Responsibilities 

• Responsibility for managing all global tender processes for the UEFA Men’s Club Competitions. 

• Proactively lead every stage of the media rights tender processes to ensure that the highest standards are consistently met in every territory. 

• Establishing a strong daily working relationship with UC3, addressing complex commercial issues and opportunities within tight timescales. 

• Working with UC3 and Relevent NewCo’s sales teams to ensure a positive position on financial security is reached on all UEFA Men’s Club Competition deals. 

• Managing commercial changes to existing media deals throughout the cycle. 

• Building and leading a lean, high performing team with a global remit. 

• Opportunity for direct sales responsibility in certain key markets. 

Required Experience & Skills  

• 7+ years of experience in sports media sales. 

• History of delivering the highest quality work - building deep and trusted relationships with key players in the sports media industry.  

• Proven ability to deliver clear, decisive recommendations on complex commercial issues to senior stakeholders. 

• Ability to build and deliver on innovative media rights strategies.  

• Exceptional communication and management skills with a clear focus on maintaining the highest industry standards. 

• Strong attention to detail, rigorous in approach and ability to problem solve complex issues. 

• Exceptional stakeholder management skills, comfortable building relationships with a broad international client base. 

• Strategic mindset and deep global knowledge of sports media trends, both established and emerging.  

• Analytical and numerate. 

• Professional services background in either Legal or Accountancy advantageous. 

• Fluency in multiple languages preferred.  

Personal Qualities 

• Driven, ambitious, positive and hardworking, with a proactive approach. 

• Growth mindset and resilient, with a strong drive to succeed. 

• Ability to cope with pressurised situations and tight timeframes whilst maintaining a professional approach. 

• Strong executive presence, comfortable operating with senior stakeholders, both internal and external. 

• Innovative mindset, with demonstrable experience of contributing to revenue growth. 

• Equally high IQ and EQ. 

• Strong intercultural communication skills and capability to act as an ambassador for the organisation. 

• A global citizen that is culturally sensitive and naturally comfortable working across multiple international markets and cultures.  

• High levels of integrity and confidentiality. 

• Mission driven, committed and aligned to Relevent’s values. 

• Trusted advisor with a reputation for discretion and sound judgment in sensitive matters. 

• Ability to influence and collaborate.  

What Relevent Offer 

• A high-impact leadership role shaping the strategy of one of the most prestigious sports properties in the world.  

• Work with a dynamic team of industry experts in a fast-paced, high-impact environment.   

• Competitive compensation package, including performance-based incentives.  

• Global exposure and the opportunity to influence the future of the sports media rights landscape.