About Relevent 

Relevent is the world’s leading privately owned commercial partner with a dedicated focus on international football. They specialise in delivering top-tier commercial partnerships, innovative marketing strategies, and exceptional brand representation on a global scale. Their mission is to maximise value for their clients through strategic collaborations and innovative revenue-generating opportunities.  

Following the UC3 tender process, Relevent NewCo was awarded the commercial rights to the UEFA men’s club competitions (Champions League, Europa League and Conference League) on a global basis for the 2027 to 2033 cycle. 

As such, Relevent NewCo is now seeking to build a truly world class business focused on the monetisation of these commercial rights.  

Role Overview 

Relevent NewCo’s Head of Strategy, Media will be an impactful member of the newly formed media team, reporting to the Director of Strategy and Partner Operations, Media. The Head of Strategy, Media will be instrumental in developing Relevent NewCo’s commercial media strategy, working closely with a global media sales team to assess trends and define opportunities. They will ensure that the sales strategy represents the optimum commercialisation of the available media rights inventory, enabling the sales team to achieve industry leading revenue figures. They will work closely with UC3 and teams from across Relevent NewCo to create a media strategy that supports and develops the wider UEFA Men’s Club Competitions commercial strategy. Where appropriate, they will assist UC3 on reviewing potential enhancements to the UEFA Men’s Club Competitions and the available commercial rights, including providing detailed assessments and valuations. 

The Head of Strategy, Media will contribute to a collaborative, dynamic and visionary culture in Relevent NewCo’s media team. They will be an experienced, personable executive, able to quickly build trust and cross-functional relationships. 

The Head of Strategy, Media will possess a deep knowledge of the business of sports media, with a strong understanding of the key trends impacting the sector. They will have an interest in football and be driven to contribute to the growth of the UEFA Men’s Club Competitions. 

The Head of Strategy, Media will be based in Relevent NewCo’s London office.  

Key Responsibilities 

• A leading role in the development and delivery of Relevant NewCo’s commercial strategy for global media rights monetisation.   

• Partner with the media sales team to assess wider global trends and commercial opportunities on a global, regional and territorial basis.  

• Collaborate closely with senior stakeholders on all global media sales forecasts for Relevent NewCo.  

• Work closely with all other teams in Relevant NewCo to ensure the media department's commercial strategy aligns with, and delivers on, the organisation’s ambition and plan. 

• Work across all departments of Relevent NewCo and with UC3 to define the optimum commercialisation of available media rights inventory.  

• Deliver clear and robust recommendations to UC3 on all elements of the continuing development of UEFA Men’s Club Competitions and commercialisation of available media rights inventory.  

• Produce internal and external analysis, recommendations, sales materials and presentations. 

• Opportunity to work on some direct media rights sales in certain territories.  

Required Experience & Skills  

• 7+ years of professional experience, including extensive experience in sports media rights. 

• Proven track record of defining and delivering successful media rights strategies and adding significant commercial value to properties. 

• Proven ability to deliver clear, decisive recommendations on complex commercial issues to senior stakeholders. 

• Innovative mindset with the ability to create new media rights strategies.  

• Exceptional communication and management skills with a clear focus on maintaining the highest industry standards. 

• Strong attention to detail, rigorous in approach and ability to problem solve complex issues. 

• Exceptional stakeholder management skills, comfortable building internal and external relationships at all levels 

• Strategic mindset and deep global knowledge of sports media trends, both established and emerging.  

• Analytical and numerate. 

• Professional services / consulting background advantageous. 

• Fluency in multiple languages preferred.  

Personal Qualities 

• Driven, ambitious, positive and hardworking, with a proactive approach. 

• Growth mindset and resilient, with a strong drive to succeed. 

• Ability to cope with pressurised situations and tight timeframes whilst maintaining a professional approach. 

• Strong executive presence, comfortable operating with senior stakeholders, both internal and external. 

• Innovative mindset, with demonstrable experience of contributing to revenue growth. 

• Equally high IQ and EQ. 

• Strong intercultural communication skills and capability to act as an ambassador for the organisation. 

• A global citizen that is culturally sensitive and naturally comfortable working across multiple international markets and cultures.  

• High levels of integrity and confidentiality. 

• Mission driven, committed and aligned to Relevent’s values. 

• Trusted advisor with a reputation for discretion and sound judgment in sensitive matters. 

• Ability to influence and collaborate.  

What Relevent Offer 

• A high-impact leadership role shaping the strategy of one of the most prestigious sports properties in the world.  

• Work with a dynamic team of industry experts in a fast-paced, high-impact environment.   

• Competitive compensation package, including performance-based incentives.  

• Global exposure and the opportunity to influence the future of the sports media rights landscape.